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The video
layer for ads
Powered by Ethereum
Pre-ico Bonus: 33% starting in
54
Days
:
03
Hours
:
24
Minutes
:
55
Seconds

What is the VIDY layer?

Vidy has invented the first single-page invisible embed layer for video, run on the Ethereum blockchain.

With just a hold, users can now reveal tiny hyper-relevant videos hidden behind the text of any page on the web, unlocking a whole new dimension to the internet.

Partners

Vidy has amassed millions of users worth of publisher partnerships, and has garnered the interest of the biggest brands in the world
We have desperately needed Vidy at Coca-Cola over the last 10 years. It could have added hundreds of millions to our bottom line.
I've never seen a solution to the ad industry that has as much potential as the Vidy platform. What a game changing invention

Why We Created Vidy

$16B
Of lost funds every year stolen from ad fraud
$23
Of user data fees from unwanted ads each month
44%
Of all ads are interacted with by humans, the rest are all bots
21%
Of daily battery drain from unwanted ads
600M
devices run ad blockers
0.02%
Of banner ads get tapped per 1000 impressions
4.9%
Of interstitial ads which hijack your whole screen get tapped
66%
Of all ad fraud comes from video, yet video makes up only 44% of all advertising
$50B
Of yearly ad fraud losses anticipated for the next 10 years
30%
Of advertisers are demanding more video ad real estate

Why We Created Vidy

600M
devices run ad blockers
$16B
Of lost funds every year stolen from ad fraud
$23
Of user data fees from unwanted ads each month
44%
Of all ads are interacted with by humans, the rest are all bots
21%
Of daily battery drain from unwanted ads
0.02%
Of banner ads get tapped per 1000 impressions
4.9%
Of interstitial ads which hijack your whole screen get tapped
66%
Of all ad fraud comes from video, yet video makes up only 44% of all advertising
$50B
Of yearly ad fraud losses anticipated for the next 10 years
30%
Of advertisers are demanding more video ad real estate

The VIDY Ecosystem

Vidy’s ad placement mechanism is a proprietary open-source NLP protocol, run by miners, that automatically places video ads on a massive scale into the hyper-relevant text of millions of publisher pages.

Publisher / Advertiser Dashboard
Publishers and advertisers get acccess to a dashboard where they can manage their campaigns and upload their video advertisements. They can adjust live campaigns, view statistics on each campaign and individual video ad’s performance, and see analyrics on users and publishers to evaluate how they are performing and iterate copy and creative accordingly.
Video Ads
Circular hyper-relevant tiny videos that pop up while holding down on Vidylinks.
Application Layer
The application layer is the consumer-facing distributor of video ads across the web, encapsulated in an SDK that can be installed with just a tap by any publisher.
Indexed Websites
Vidy indexes hundreds of millions site pages and parses the natural language on screen for matching against the NLP Protocol. This becomes the total available inventory for ad placement on live ad campaigns.
NLP Protocol
Vidy’s ad placement mechanism is a proprietary open-source NLP protocol that automatically places video ads on a massive scale into the hyper-relevant text of millions of publisher pages.
Consensus Layer
The consensus layer receives user data along with ad performance information from the data layer and processes it as inputs in the placement-scripts that it runs. This is done in conjunction with decrypting the smart contracts that are handed off for user-data target application.
Data Layer
The data layer is the foundation of the Vidy Ad distribution platform, concurrently communicating with the application consensus layers, and transparently maintaining all incoming data in the immutable Vidy ledger. The data layer maintains a record of all embed placements, hold times, VidyCoin payouts, VidyCoin staked balances, and all VidyCoin transactions via the application layer’s one-tap purchase modal.

Hold To Earn VidyCoin

For the first time ever, when you see a Vidylink and hold down to watch that vidy ad, you earn money.

Vidy compensates you with VidyCoin (VIDY) for each second that you hold down. The longer you hold, the more you earn. You can even make a purchase on that video using your VidyCoin with just one tap.
See your VidyCoin balance grow in realtime as you hold down
Swipe up to purchase products with VidyCoin in one tap

Using Vidy

VidyCoin (VIDY) derives its utility in 3 main ways. You earn VIDY every time you hold down on an ad, you use VIDY to make purchases in one tap on ads, and VIDY is required to stake as fuel for all ad campaigns on the platform .
One-tap payment method
Staking mechanism for ad features
Reward you earn on all ads you watch

Vidy Distribution

52%
ICO
22%
Team
25%
Advertising Pilots, BD & Marketing, Partners & Advisors
0.5%
Bounty Program
0.5%
Airdrop
10B
Vidy

Use of Proceeds

55% Solution Development

  • Innovation
  • Deep Learning Development
  • Platform Development
  • Acquisitions
  • AI Investment

25% Operational Costs

  • Team
  • Office
  • Hiring
  • Equipment
  • Servers

10% Content

5% Marketing

3% Token Security

2% Legal

55% Solution Development

25% Operational Costs

10% Content

5% Marketing

3% Token Security

2% Legal

Token Sale

COMPLETED
Private Sale
Dates
May 1 - June 15
Tokens per ETH
> 59,780
Token Price
< 0.00001673 ETH
Pre-ICO
Dates
TBA
Tokens per ETH
59,780
Token Price
0.00001673 ETH
ICO
Dates
TBA
Tokens per ETH
44,861
Token Price
0.00002229 ETH
Soft Cap
15,000 ETH
Hard Cap
88,888 ETH
Pre-ico Bonus: 33% starting in
54
Days
:
03
Hours
:
24
Minutes
:
55
Seconds

Advertising Tiers

Every brand that wants to advertise on Vidy’s embed layer must stake VidyCoin in order to use the platform. There are 4 tiers of different features, based on how much VIDY an advertiser stakes.
Free
0
Caps on campaign size, spend, duration

No guaranteed demographic targeting, only NLP matching

No guaranteed campaign placement timeline

Concurrent campaigns capped at one video
0
Titanium
300K
Ability to upload unlimited video ads

Access to the Vidy control dashboard with mid-tier features

Unlimited campaign size, spend, duration

Choice of publishers to embed and avoid
300K
Gold
700K
Access to ALL FEATURES from Titanium tier

Access to the Vidy control dashboard with full features

Unlimited concurrent ads in live campaigns
700K
Platinum
1M
Access to ALL FEATURES from Titanium to Gold tiers

Access to the revolutionary One-Tap Purchase Modal

Only 10,000 spots available at any time
1M

Advertising Tiers

Platinum
1M
Access to ALL FEATURES from Titanium to Gold tiers

Access to the revolutionary One-Tap Purchase Modal

Only 10,000 spots available at any time
1M

The Vidy Team

The Vidy story begins at Harvard, where Patrick Colangelo founded the company in his dorm room.

Today, Vidy boasts a world-class engineering team based in San Francisco with team members who have previously sold their own companies, amassed 10s of millions of users, patented multi-million dollar inventions, and have enjoyed decades of successes in the software development world.

The Vidy team has been together for years, bonded by mutual admiration, friendship, and ambition to build a platform that can truly change human lives for the better.
The Vidy story begins at Harvard, where Patrick Colangelo founded the company in his dorm room.

Today, Vidy boasts a world-class engineering team based in San Francisco with team members who have previously sold their own companies, amassed 10s of millions of users, patented multi-million dollar inventions, and have enjoyed decades of successes in the software development world.

The Vidy team has been together for years, bonded by mutual admiration, friendship, and ambition to build a platform that can truly change human lives for the better.

Patrick
Colangelo

Founder and CEO

Patrick is a Harvard grad and the inventor of the Vidy Embed Layer. He was Founder & CEO of Black Diamond Capital Investors, President of the Harvard Entrepreneurship Forum, and President of the Harvard College Private Equity Group.

Matthew
Lim

Co-Founder

Matthew was an Investment Banker at Credit Suisse for three years where he completed 8 IPO’s and M&A’s across Asia. At Vidy, he sealed major deals with top Asian celebrities like Jay Chou & JJ Lin, as well as tech giants such as Baidu. He is a National University of Singapore Grad with First Class Honors in Finance.

Daniel
Sullivan

Strategy

Dan is a Harvard grad in Econ and Computer Science, and was an Investment Associate at Silverlake PE Group. He was the founder of the online subscription retailer Better Boyfriend, and was a venture investor at the SF angel fund JHB Partners.

Jake
Rosin

Engineering

Jake leads all Blockchain developement at Vidy and has over 13 years of developement experience, with a B.Sc. and M.Sc. in Computer Science. He was the Creator of the advanced multi-player Android game Quantro, and has a background in AI and NLP.

Marco
Vanossi

Engineering

Marco has a successful exit and over 15 years of engineering experience under his belt. He founded one of Latin America’s first search engines, created the internationally renowned mobile visual search engine ClickPic, and sold his AR company Arqetype in 2014.

Garrett
Wilson

Engineering

Garrett is a Y Combinator alumnus founder with over 15 years of full stack engineering experience. He is an expert in javascript, and launched a mobile ordering service called Instant, closing deals with dozens of merchants in the Bay Area.

Luke
Edwards

Engineering

Luke is the creator of Polka, the fastest Node.js HTTP server that exists today. Luke is also on the core dev team of Preact.js, the most popular React.js alternative used by 100’s of the biggest companies in the world. He is recognized as a JS performance beast in the Open Source community.

Arria
Owlia

Engineering

Arria has over 16 years of engineering experience in Objective-C, Swift, and React Native. He has developed novel systems architectures that are in use by international, multi-billion dollar companies. Arria has built his own full ad-blocking DNS/VPN to let users surf the web with full privacy.

Nicholas
Kubiak

Engineering

Nick was Head of Android at Volkswagen’s R&D division, and has over 10 years of experience the R&D, mobile, cryptography industries. He submitted multiple patents and molded industry standards at Adobe, the Department of Defense, and Hewlett Packard.

Harry
Yang

Deep Learning

Harry is an award winning Ph.D student with more than 10 published papers in top AI conferences including CVPR, ICCV, SIGGRAPH. His work in deep learning, AI, and computer vision has garnered over 200 citations, One of his neural nets won him a renowned US patent.

Luke
Goh

Design

Luke began his graphic design career as an art director, and prior to that he ran a freelance creative practice for several years, helping clients all over the world launch their websites and apps. At Vidy Luke is a main contributor to the UI and UX process.

Sinjin
Lee

Marketing

Sinjin was a Founding Member of Grooveshark, growing it from an idea to one of the largest music streaming apps in the world with over 35 million users a month. He has over 15 years of experience as a start up marketer, growth director, and business developer.

Advisors

Alan
Boehme

CTO @ Procter & Gamble

Alan is the Global CTO and CIO at Procter & Gamble, the largest advertiser in the world, spending over $10 billion a year on advertising. Before P&G, Alan was the Global CTO and CIO of Coca Cola where he oversaw all Coke technology and architecture, and before that he was the SVP and Head of Architecture at ING Bank. Earlier in his career, Alan was the CIO of Juniper Networks, and the CIO of General Electric. Alan has over 30 years of experience leading the most successful companies in the world as a Chief Officer.

Doron
Reuveni

CEO @ Applause

Doron is the CEO and Co-founder of Applause, one of the largest software testing companies in the world. Doron grew the company to over 200 engineers, acquired hundreds of the biggest brands in the world as customers, and ultimately drove Applause to a successful acquisition in 2017. Doron lead Applause to the #8 spot on Forbes list of America’s Most Promising Companies, to the #16 spot on the INC 500, and was a finalist for the Ernst and Young New England Entrepreneur of the Year.

Greg
Chambers

Global Director @ Coca Cola

Greg is the Global Group Director of Digital for Coca Cola. He has delivered hundreds of millions of dollars in estimated value to Coca Cola through digital partnerships and brand equity from innovative experiences and product offerings that partner companies have adopted. Greg has received several product design awards in his 20 year career and is a frequent keynote speaker including steady speaking collaborations with Google.

Kimberly
Wheeler

Director @ Sephora

Kimberly is the Director of Marketing at Sephora, where she manages over 350 marketing plans for Sephora Collection and Holiday. Kimberly leads Sephora’s highest revenue campaign, leads all CRM strategy development, and has developed marketing plans for all 70 of Sephora’s fragrance brands. Kimberly has over 15 years of marketing experience and was Brand Director at Kraft Foods early on.

Damian
Marano

Vice President @ Coca Cola

Damian is the Vice President of National Sales for Coca Cola, directly handling over 500 client brands and managing a team of 35 sales people at Coke. Damian has over 20 years of experience in Sales and Marketing, and maintains C-level relationships with his national client portfolio. Addiitonally, he works closely with the CTO of Coca Cola to implement early stage technology solutions. He has joint MBA and JD degrees.

Cindy
Clementz

Director @ Univision (The Onion)

Cindy is the Director of Strategic Partnerships at The Onion, a property of Univision Media Group, as well as at Onion Labs which is the company’s in-house content agency. The Onion has 10's of millions of users a month, renowned for its 30 year laser focus on America’s millennial audience. She has over 20 years of media experience and was an Executive at CBS radio, handling multi-million dollar accounts earlier in her career.

Lim
Ho Kee

CEO @ UBS

Ho Kee was the CEO of UBS for East Asia and the Global Vice President of UBS Group, as well as the Chairman of UBS Group for East Asia during his 15 years at UBS. Ho Kee was the Singapore Post Chairman for 10 years, and sat on the Singapore Government’s Economic Planning Committee. He held Board of directorships at SingTel, Keppel Tatlee Bank, CWT Ltd, K1 Ventures, Southern Capital Group, and Vertex Venture Holdings.

David
Fernando Audy

CEO @ MNC Group

David Audy is the CEO and President of MNC Group. MNC Group is the largest media company in Indonesia, with a vast empire of media businesses under its subsidiaries including National Television, Satellite and Broadband ISP, Production Studios, TV Channels, Talent Management Companies, Print Media, Radio Stations, and Online Media. With over 15 years of experience in the industry, David is a media titan in Southeast Asia.

Michael
Von Schlippe

Partner @ PMG

Michael is a veteran publisher in Asia, serving as the Managing Shareholder of Indochine Media Ventures whose portfolio includes Esquire, The Robb Report, Luxury Guide, My Pope, Buro 24/7, STAIL, and Barcode. Michael is also a Partner of PMG (Partners Media Group) whose portfolio includes Cosmopolitan, Men’s Health, and Harper’s Bazaar.

Roadmap

Q1 2018
Build on 2017 infrastructure
Assemble Advisor Team
Finish the demo product
Prepare for ICO
Q2 2018
Conduct the Vidy ICO
Beta launch platform
Pilot with Publishers
Refine Ad platform
Q3 2018
Expand indexed sites
Unveil OTP in production
Release Control Dashboards
Integrate blockchain pieces
Q4 2018
Launch 10 web hooks
Grow database of Vidys
Acquire 100 top advertisers
Launch user data containers
Q1 2019
Launch V1 of the platform
Index 1 million publisher pages
Release full dashboard
Finalize NLP consensus layer
Q2 2019
Unveil V1 of blockchain
Launch Miner-driven protocol
Index 10 million publisher pages
Expand on all web properties